Top 4 Useful B2B Marketing Strategies to Watch Out for in 2020 for B2B Businesses in Houston

In certain ways, b2b marketing in Houston is a simple approach to promote b2b businesses, but the biggest challenge for them is to generate organic web traffic and leads.

The end objectives might be similar, but the resources with digital marketers to achieve them are always changing. The strategies that were unique in 2019 are standard strategies in 2020; what works now might not work by the mid of 2020. 

That is the reason why digital marketers to stay updated with the latest and future b2b marketing trends. Keeping that in mind, below summarized are the useful B2B marketing strategies for 2020.

Check Out the Top 4 Useful B2B Marketing Strategies to Watch Out for in 2020 for B2B Businesses in Houston:

1.  Account-Based Marketing (ABM):

As a b2b marketing expert in Houston, your full focus to generate as many leads as you can. The bigger the number of leads, the better you will do, well not necessarily. By using account-based marketing (ABM) technique, digital marketers can concentrate on targeting a particular group of accounts. This technique makes sales executive’s lives a lot easier, as you are creating content and campaigns which are exclusively targeted to the prospects you are pursuing. But why you must be so worried about the connection between sales and marketing? B2B businesses with allied sales and marketing teams:-

• Generate more profits.

• Make more profits from every deal.

• Enjoy better brand awareness.

2.  Valuable & Lengthy Content:

Every b2b marketing expert in Houston knows how useful content marketing could be. As per the latest stats, it offers three times more leads compared to outbound marketing and costs approximately 62% less. But not all the content you create equal, particularly, lengthy content offers a lot better results compared to short content. In fact, lengthy posts are nine times more useful to generate leads. But, that doesn’t mean you must start creating 4,000-word articles and instantly expect to witness results. Many times digital marketers follow ‘write it and readers will come’ approach for creating content. But around 70% of B2B content is unused, which makes it is a total waste of time, money and effort. Content marketing has to be totally about building high-value content such as case studies, webinars, product demos etc., that make a straight contribution into your sales efforts and targets the problems of certain prospects. Make use of resource lists and the pain-point content like a primary source of web traffic for B2B lead generation. This strategy actually works, with the average purchaser browsing through five or more pieces from the winning vendor prior to finally making a purchase.

3.  Live Chat & Conversational Selling:

Live chat is at times wrongly categorized as an approach to handle the complaints. This is a very effective customer service channel and around 92% of customers confirm that they like and get satisfied with their live chat experiences compared to any other communications channel. It is barely surprising that customers adore live chat so much. After all, it’s the quickest and most comfortable approach for them to get an answer to their questions. But live chat is a lot more than just a customer service function. With requiring a little effort from you, your live chat function can turn out be one of your extremely strong and fruitful sales channels. Visitors that use web chat are 2.8 times more expected to convert compared to those that don’t and are likely to spend around 60% more on their purchases.

4.  Word of Mouth Marketing:

There is a clear reason for the prolonged existence of word-of-mouth marketing for all b2b marketing companies in Houston because it really works. It is the key factor behind 20 to 50% of all buying decisions, which is huge. It has a very important role to play at all phases of the user journey from initial consideration till they make a final purchase and in both full-grown and developing markets, but word-of-mouth marketing is not just about carrying out your job and being hopeful that happy & satisfied customers will refer you. You require a strategy, whether it is worthwhile referring customers or offering an email template which makes it simple for them to do so. Besides generating more sales, there are two other convincing reasons to set up a referral program- It illustrates that you are confident enough about your product or service to spend in the program firstly. After all, a few customers will require a push to refer you, even though the service you provided was top-notch.

Start small when it comes to b2b marketing in Houston and concentrate on building relationships and providing value to users and develop your successes as your b2b marketing skills evolve. Let us know in the comments below about what you want to achieve with your b2b marketing efforts in 2020!